Visual Identity

Tempo Brand Guidelines

Everything you need to represent Tempo consistently across marketing, sales materials, and partner communications.

Logo

The Tempo Mark

The lightning bolt represents speed, efficiency, and the momentum Tempo brings to sales teams.

Primary Logo

Tempo

Use for most applications. Icon + wordmark together.

Download SVG

Logo Icon

Use when space is limited (favicons, app icons, avatars).

Download SVG

On Dark Backgrounds

Tempo

White wordmark with gradient icon.

On Light Backgrounds

Tempo

Dark wordmark with gradient icon.

Clear Space

Tempo

Maintain minimum clear space equal to the height of the icon around the logo.

Colors

Color Palette

Tempo green represents growth, efficiency, and forward momentum.

Primary Brand Colors

Tempo 400
#4ade80
Tempo 500
#22c55e
Primary
Tempo 600
#16a34a
Tempo 700
#15803d
Tempo 800
#166534

Light Shades (Backgrounds & Accents)

Tempo 50
#f0fdf4
Tempo 100
#dcfce7
Tempo 200
#bbf7d0
Tempo 300
#86efac

Neutral Colors

Slate 950
#020617
Dark BG
Slate 900
#0f172a
Slate 800
#1e293b
White
#ffffff

Color Usage Guidelines

Do

  • Use Tempo 500 for primary CTAs and key interactions
  • Use lighter shades (50-200) for backgrounds and subtle accents
  • Ensure sufficient contrast for accessibility

Don't

  • Don't use Tempo green for large text blocks
  • Don't place Tempo green text on green backgrounds
  • Don't modify or tint the brand colors
Typography

Fonts

Our type system combines Outfit for impact and Inter for readability.

Display Font

Google Fonts →
Outfit

Used for headlines, brand name, and impactful text.

Light 300 font-weight: 300
Regular 400 font-weight: 400
Medium 500 font-weight: 500
Semibold 600 font-weight: 600
Bold 700 font-weight: 700
Inter

Used for body text, UI elements, and readable content.

Regular 400 font-weight: 400
Medium 500 font-weight: 500
Semibold 600 font-weight: 600

Type Scale

H1 / 48px Page Headline
H2 / 36px Section Title
H3 / 24px Subsection
Body / 16px Regular body text for paragraphs and content.
Small / 14px Secondary text, captions, and metadata.
Messaging

Voice & Tone

How we communicate the Tempo brand in words.

Time-First

"Got 15 minutes? That's enough." We respect that time is the scarcest resource.

Built for Lean Teams

We serve founders and small teams who wear multiple hats, not enterprise sales floors.

No Double-Dipping

Shared pipeline visibility prevents reps from stepping on each other's toes.

Key Messages

Tagline

"Got 15 minutes? That's enough."

Value Proposition

A time-first sales execution system: build pipeline, prioritize daily outreach, and track every touchpoint in one place.

Assets

Download Brand Assets

Official logo files and assets for press, partners, and marketing use.