Sales Cadence Examples: 5 Proven Sequences

What Makes a Good Sales Cadence

A sales cadence is a sequence of touches designed to get a response. The best cadences share these traits:

• Multi-channel: Email + LinkedIn + phone (not just one)
• Properly spaced: Not too aggressive, not too slow
• Value-focused: Each touch adds something new
• Clear endpoint: Ends with a breakup, not an infinite loop

Below are 5 proven cadences for different situations. Pick the one that matches your sales cycle and customize for your product.

Cadence 1: The Standard B2B (14-Day)

Best for: General B2B outreach, mid-market prospects, standard sales cycles.

Total touches: 8 across 14 days

Cadence 2: The Quick Startup (7-Day)

Best for: Startups, SMBs, fast-moving buyers, lower deal values.

Total touches: 6 across 7 days

Cadence 3: The Enterprise (21-Day)

Best for: Enterprise accounts, longer sales cycles, higher deal values.

Total touches: 10 across 21 days

Cadence 4: The Referral Follow-Up (10-Day)

Best for: Warm intros, referrals, inbound leads who've gone cold.

Total touches: 6 across 10 days

Cadence 5: The Re-Engagement (14-Day)

Best for: Dead leads, past conversations that went cold, old pipeline.

Total touches: 5 across 14 days

Template Examples for Each Stage

Day 1: Cold Email Template

Subject: {{PersonalizedHook}}

Hi {{FirstName}},

{{1-2 sentences showing you researched them/their company}}

I'm reaching out because we help {{TargetPersona}} {{CoreBenefit}}. Thought it might be relevant given {{Trigger/Context}}.

Would a 15-minute call make sense to see if there's a fit?

{{YourName}}

Day 3: Value-Add Follow-Up

Subject: Re: {{OriginalSubject}}

Hi {{FirstName}},

Quick follow-up—I came across this {{resource}} on {{RelevantTopic}} and thought of {{Company}}.

{{Link or 1-sentence summary}}

Thought it might be useful either way.

{{YourName}}

Day 7: New Angle

Subject: Different angle for {{Company}}?

Hi {{FirstName}},

Wanted to try a different approach—a lot of {{TargetPersona}} we talk to are dealing with {{SpecificPain}}.

Is that on your radar? Happy to share what we've seen work.

{{YourName}}

Day 14: Breakup

Subject: Should I close your file?

Hi {{FirstName}},

I've reached out a few times and haven't heard back—totally understand, you're busy.

I'll assume the timing isn't right and close your file. If anything changes, just reply and I'm happy to pick back up.

Best of luck with {{Company}}.

{{YourName}}

Customizing for Your Business

These cadences are starting points. Adjust based on:

• Your sales cycle length: Longer cycle = more touches, more spacing
• Your deal size: Higher value = more personalization, more phone
• Your persona: Executives prefer brevity; practitioners like detail
• Your channel strengths: If LinkedIn is your best channel, weight it higher

How Tempo Runs Your Cadences

Setting up cadences manually means spreadsheets, calendar reminders, and hoping you don't forget. It works, but it's fragile.

Tempo automates your cadences:

• Pick a cadence: Select from pre-built sequences or create your own
• Assign to prospects: One click to enroll someone in a cadence
• Automatic queueing: Tempo surfaces the right touch at the right time based on where they are in the sequence
• Channel coordination: See email, LinkedIn, and phone tasks in one view